01 — Skincare on Amazon
Simple Kind to Skin Soothing Facial Toner, 100% Alcohol-Free, 200ml

Simple Kind to Skin Soothing Facial Toner is the unglamorous, dependable option: a 200ml alcohol-free toner built to calm skin rather than strip it, at a price that makes twice-daily use easy to keep up.
Why it made the list
It is genuinely 100% alcohol-free, which matters for anyone whose skin tightens or stings after a traditional astringent, and it comes from Simple, the UK's No. 1 facial skincare brand. The soothing side is handled by Allantoin, Panthenol and Niacinamide alongside Hamamelis Virginiana (Witch Hazel) Leaf Water.
The listing carries an Amazon's Choice badge with a strong 4.5-star average across 4,353 ratings and 200+ bought in the past month. The AI-generated review summary highlights effectiveness across various skin types, including on acne-affected and sunburnt skin, a gentle non-irritating formula, ease of use and good value for money, and several reviewers single out how gentle it is on sensitive skin.
Best suited for
- Buyers wanting a genuinely alcohol-free, gentle daily toner from an established, UK-No.1 skincare brand
- Buyers with sensitive or easily irritated skin looking for calming ingredients like Allantoin and Panthenol
- Buyers comfortable testing the fit themselves given mixed reviewer feedback on how it performs specifically on very oily skin
Product information
Factual specification data from the official Amazon catalog. No customer review scores are listed here because our rating display is automated from the live Amazon sync.
- Scent
- Chamomile
- Size
- 1 g (Pack of 1)
- Brand
- simple
- Item weight
- 200 g
- Age range (description)
- Adult
- Product Dimensions
- 14 x 5 x 12 cm; 200 g
- Date First Available
- 9 March 2017
- ASIN
- B076V2D94Y
- Item model number
- SI003775
- Is Discontinued By Manufacturer
- No
- Best Sellers Rank
- number 1,646 in Beauty, number 23 in Face Astringents and Toners
Ingredients, safety and directions information
Safety warning
Keep out of reach of children. For external use only.
Ingredients
Aqua, Hydrogenated Starch Hydrolysate, Sodium PCA, Allantoin, Phenoxyethanol, Disodium EDTA, Propylene Glycol, Cetylpyridinium Chloride, Niacinamide, Hamamelis Virginiana Leaf Water, Panthenol, Decyl Glucoside.
Directions
In the morning and night, apply the product by putting a generous amount on a cotton pad and gently wiping over your skin in upward motions to remove any last traces of dirt and makeup.